Our Story
Hive of Madison is made for Madison’s exceptional lifestyle where luxury connects with comfort in a sophisticated, sustainable style that is effortless and elegant. Madison captures top spots for most bike-friendly city, fittest city, greenest city, best for an active lifestyle, and the best lists go on and on. Madison is getting well-deserved national attention and all sorts of awards, but the best part of living in Madison is the people, the community. It’s this community that inspires us at Hive.
Hive presents a diverse selection of outdoor and lifestyle apparel. We have selected manufacturers who share, live, and breath our Madison values. These are the brands setting higher social and environmental standards in every aspect of product development, from sourcing raw materials through manufacturing, packaging, and distribution. We know these companies, and their product lines, on an intimate level from working in the outdoor industry for over 25 years. It’s these years of experience that bring you a product selection unlike any other. Apparel and accessories chosen for the men and women of Madison, where every day is an adventure. Whether the adventure be by bike, by boat, be outdoors or in, we have the apparel that fits your lifestyle.
Hive stands behind our products and is dedicated to providing you with an exceptional customer experience. We are locally owned, operated, and ready to serve you, alongside the outstanding merchants on Monroe Street. Come visit us, we are thrilled to be part of Madison’s award-winning community!
private and virtual shopping
You can book a time to either shop in private at Hive or have a virtual shopping tour from your home Monday - Friday from 9-11 am. And you can also arrange to have us put together a "stitch fix" package for you to peruse from home.We are here to help you in any way that we can.